Lighting in the same category costs over $1,200 per unit and is NOT on a stand. Most of our competitors have a 60 degree throw not 90 and it is directional not 180 degrees (so it needs to be on a stand). To sum it up, you need 24-36 lights to accomplish the same as 12 Vividlites! It will take you 3 times as long to recoup your investment with most other lights and take 3X the time to set up! Plus, you still will not accomplish the "Wash look" of Vividlite!