Problem
Campaign assets created one at a time can fragment the brand, slow production, and leave customers with disconnected experiences across channels.
Portfolio • Campaign Strategy & Design
Integrated Marketing Campaigns
Building connected marketing experiences across social media, email, landing pages, webinars, product launches, and trade shows.
View Featured CampaignsConnected by Design
One brand experience across every touchpoint.
I specialize in designing complete digital marketing campaigns that combine strategy, branding, and user experience. My work spans social media, email marketing, landing pages, product launches, webinars, and trade show promotions. Every campaign is built around solving a business problem while maintaining a consistent brand experience across every customer touchpoint.
Goal
Create connected campaign systems that make the message recognizable from the first social impression through lead capture and sales follow-up.
Solution
Build reusable creative direction, templates, and channel-specific assets around one strategy so every touchpoint works together and production stays efficient.
Campaign Asset Gallery
Designed to stay recognizable across channels.
Social posts and email headers extend the same campaign strategy into channel-specific formats while preserving hierarchy, message clarity, and brand consistency.
01
Social Media
Attention built for the feed.
02
Email Marketing
Clear campaign stories at inbox scale.
Campaign Process
From insight to sales conversation.
Each channel has a role, but the strongest results come from designing the full journey as one connected system.
- 01Research
- 02Creative Direction
- 03Social Media
- 04Email Marketing
- 05Landing Pages
- 06HubSpot Lead Capture
- 07Sales Team
Featured Campaigns
Campaign systems built around real business goals.
01 / 06
Collision Certification
- Problem
- Repair facilities needed a clear reason to pursue certification in a crowded, technically complex market.
- Goal
- Turn an industry case study into an approachable campaign that built credibility and encouraged deeper engagement.
- Solution
- A focused visual story paired authoritative messaging with a strong brand hierarchy, creating a versatile asset for social, email, and lead-generation touchpoints.
02 / 06
Webinar Series
- Problem
- A recurring educational program needed to stand out while making the topic and value immediately clear.
- Goal
- Increase webinar awareness and registrations with a repeatable promotional framework.
- Solution
- A modular webinar identity connected speaker information, event details, email promotion, social graphics, and registration pages in one consistent experience.
03 / 06
RepairLogic Product Launch
- Problem
- A new product integration needed to communicate technical value without overwhelming the audience.
- Goal
- Introduce the integration, explain its practical benefit, and create a clear path to learn more.
- Solution
- Product-focused graphics, concise benefit-led messaging, and coordinated digital touchpoints translated a complex integration into a direct launch story.
04 / 06
SEMA Trade Show
- Problem
- A busy trade show environment made it difficult to earn attention and convert interest into scheduled conversations.
- Goal
- Build awareness before the event and drive qualified attendees to meet with the team at the booth.
- Solution
- A coordinated pre-show campaign combined event branding, social promotion, email, landing-page messaging, and a focused meeting CTA.
05 / 06
PartsTech Lead Generation
- Problem
- Potential customers understood the category, but needed a simple and compelling reason to begin a sales conversation.
- Goal
- Generate qualified leads by connecting a concrete time-saving benefit to an easy next step.
- Solution
- Benefit-driven creative and a direct expert-consultation CTA connected social and email traffic to a focused lead-capture experience.
06 / 06
Toyota Fleet Services
- Problem
- A specialized service program required clear enrollment messaging while respecting an established global brand.
- Goal
- Make program participation feel valuable, straightforward, and trustworthy.
- Solution
- Human-focused imagery, disciplined typography, and concise enrollment messaging created a polished campaign that aligned product value with brand confidence.
Design System
Consistency that makes production faster.
Reusable templates, typography, gradients, CTA styles, layouts, mockups, and branding components were developed to create consistency and speed production.
Tools
Creative craft connected to practical production.
Adobe Photoshop
Adobe Illustrator
HTML/CSS
HubSpot CMS
WordPress
cPanel & WHM
AI-assisted Workflows
Timeline
2021–2026Designed hundreds of marketing assets supporting product launches, events, lead generation, webinars, and sales enablement.
What I Learned
Patterns that consistently improved the work.
Human-focused imagery and product-focused graphics consistently perform better.
Consistent branding increased recognition across campaigns.
Campaigns that connected social, email, and landing pages converted better than standalone assets.
Reusable design systems dramatically reduced production time while maintaining quality.
Let’s Connect
Interested in the thinking behind the work?
Explore my experience, connect on LinkedIn, or see how I turn recurring creative needs into practical tools.